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With a decade+ experience in interactive design and online marketing, bringing a proven knowledge of creative strategy, vision, communication, and management with an emphasis on online community and usability for global brands.
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Creative Director innovating smart, globally-recognized solutions for brands and their people worldwide
Skills
Design 5+ years creative direction for interactive media, 10+ years online brand development, creative process development, identity design, interactive design, typography, usability research, social networks, virtual community research, and copy writing
Management Extensive experience managing large teams of diverse personalities in deadline driven environments, employee career development programming, industry outreach management for brand and team, and cross-platform project management
Software Mac OS, Windows, Adobe Creative Suite, Adobe Acrobat Professional, QuarkXPress, InDesign, Adobe Flash, Keynote, HTML, JavaScript, CSS
Experience
DESIGN DIRECTOR for CNN Digital // Atlanta, GA 2008-Present
Clients Include: CNN.com domestic/international, CNN Mobile, CNN US, CNN International
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Design direction for CNN Digital's global design strategy. Mentoring, diversifying and building global design team. Responsible for collaborating with and providing design vision for PR and marketing initiatives, driving competitive site analysis, and heading up expert site reviews to define project strategy. Leading design experience for the CNN.com and Facebook collaboration during the 2009 presidential inauguration (recognized as the largest online, live video event in internet history). Design direction for the CNN.com iPhone app, recognized as Best News App by MacWorld, iTunes and Wired. Design direction, collaboration and implementation of the CNN.com website relaunch of October 2009 (recognized by the Webby Awards, American Business Awards, and Society of Publication Designers) and the spring release of CNN Entertainment and CNN Tech sections as well as the CNN’s new food blog, eatocracy. Design concept, strategy and direction for CNN’s World Cup Twitter visualization (recognized by Mashable, Fast Company and Business Week). |
CREATIVE DIRECTOR for Think Monster // Atlanta, GA 2006-2008
Clients Include: SIEMENS, SIEMENS NASCAR, BioSpace, Georgia.gov
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Head of creative leading design vision, client presentations, new business development, and department process development and documentation. Managing clients, budgets, and department productivity. Initiated and spearheaded company-wide survey of team and executives. Instrumental in organizing strategic goals for 1 year plan. Key partner in global client account management. Design direction for SIEMENS NASCAR 2007 and 2008 race campaigns. Lead role in developing an integrated community component to global life science firm's website, engaged users through online marketing campaigns, web 2.0 interface integration, virtual community development, and usability research and considerations. |
CREATIVE DIRECTOR for Bayshore Solutions // Tampa, FL 2004-2006
Clients Include: PODS, United Way, BellSouth, Nautiques, First Choice Travel, Outback Steakhouse
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Head of creative at nationally recognized, award-winning interactive firm. Development and management of creative department process and strategy. Managed team to high level of service and company set, target percentage of productivity. Developed career planning for department employees. Provided annual performance reviews and developed plans for performance improvement and career development. Directing creative strategies and innovative creative solutions that resulted in 300% increase in company awards recognition in both national and international design competitions such as the ADDY Awards, Web Marketing Awards, and the Webby Awards. Key member of new business development team leading creative vision and strategy for new business pitches and client strategy sessions. |
DESIGN CONSULTANT for Strategic Agenda Media // London, UK 2003
Clients Include: Strategic Agenda Media, Guerrilla Guides
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Lead creative consultant on media publishing venture for series of satirical guidebooks. Creative vision and strategy for both Strategic Agenda Media and upcoming book brand. Creative direction of logo, web and print design. Consulting for initial and ongoing brand marketing efforts. |
SENIOR DESIGNER for Mean Street Solutions // Atlanta, GA 2001-2003
Clients Include: FedEx, UBS | PaineWebber, Starwood Hotels, Moe's Southwest Grill
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Creative lead in research, vision, and design for implementation. Branding and identity design, web design and layout, flash animation, digital illustration, and print design for brands nationwide. Creative direction and implementation of promotional materials, email campaigns, direct marketing campaigns, and television commercials. Spearheaded internal identity redesign and marketing efforts resulting in an increased company presence in the market. Business-landing, creative strategy and pitches for FedEx, UBS | PaineWebber and future planning for Starwood Hotels. |
INTERACTIVE DESIGNER/LEAD CREATIVE for HydrogenMedia // St. Petersburg, FL 2000
Clients Include: Outback Group, AAA South
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Interactive designer and lead creative. Creating identities (logo/branding design), interactive web site design, and Flash animation. Collaborative work, company research, client meetings, and creative presentations. Lead creative responsibilities for national accounts.
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Industry Affiliations
2010 International Judge for Applied Arts Interactive Awards, Canada
2009 Selected International Judge for the Stevie Awards for Women in Business
2008, 2009, 2010 Selected International Guest Judge for Web Marketing Awards
2008 Selected International Judge for Stevie Awards "Women Helping Women" Award
2007, 2008 Guest Juror for Annual Student Show for Creative Circus, Atlanta
2007 Portfolio Review Guest Judge for AIGA Atlanta Student Portfolio Review
2007 Guest Expert Panelist for AIGA Atlanta Portfolio Power Panel Event
2009-2010 Design Management Institute Professional Member
2008-2010 Director of Marketing for OneUnited USA
Leading online advertising campaigns, promotion and strategy for international tours, brand strategy for national television campaign for the official Manchester United Supporters Club of America
2006-2007, 2007-2008 Vice President/Executive Board Member for AIGA Atlanta
Lead in concept and implementation of inaugural Atlanta Design Week (recognized with official proclamation of recognition from the City of Atlanta and at the opening of the 2007 HOW Design National Conference
2006 AIGA Tampa Bay Board Member for AIGA Tampa Bay
2004-2005, 2005-2006 Advisory Board Member for International Academy of Design and Technology
2004-2005, 2005-2006 Executive Board Member for AD2 Tampa Bay
2005, 2006, 2007 HOW Design Conference Attendee
2004-2006 American Advertising Federation Member
2004-2006 Emerge Tampa Member for Tampa Chamber of Commerce
2002 AIGA Design Business Conference Attendee
2001-Present Member of AIGA The Professional Association for Design
Awards
2010 Best Political Site, Best Practices Nominee for 14th Annual Webby Awards
2010 Best Video Site, Best Home Page, Best Interface Design, Best Overall Web Design Finalist by the American Business Awards
2010 Gold Medal, Site of the Year by the Society of Publication Designers
2008 Best Female Executive Finalist for International Stevie Awards for Women in Business
2008 2x Gold and Bronze Winner for Interactive Excellence for Horizon Interactive Awards
2008 Silver Award for Excellence in Web Marketing for Summit Creative Awards
2007 Best Female Executive Finalist (1 of 4 globally) for Stevie Awards for Women in Business
2007 Gold and Silver Level Recognition for W3 Awards
2006 "Woman on the Move" for Atlanta Business Chronicle
2006, 2007 Interactive Award Multiple Winner for Horizon Interactive Awards
2006 Award for Excellence in Web Design for Summit Creative Awards
2005 Top 30 Professionals Under 30 Nominee for Tampa Bay Business Journal
2005, 2006, 2007 Web Marketing Award Multiple Winner for WMA’s
2005 Webby Worthy Winner for Webby Awards
2005, 2006 Silver ADDY Award for Interactive Media for ADDY Awards
Education
Bachelor of Fine Arts in Graphic Design with Honors
University of Florida, School of Art & Art History
References
Available upon request
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