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With nearing a decade's experience in interactive design and online marketing, Jennifer brings a proven knowledge of creative strategy, concepting, communication, and management with an emphasis on online community and usability.
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Award winning creative director with international experience in interactive branding, marketing, & advertising
Experience
CREATIVE DIRECTOR for Think Monster 2006-Present
Clients Include: SIEMENS, SIEMENS NASCAR, BioSpace, Georgia.gov, MobiGames International
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Head of creative for 10-year-old, integrated marketing and design firm. Responsibilities include leading design and concepting, client presentations, new business development, and department process development and documentation. Managing clients, budgets, and department productivity. Headed a company-wide survey of team and executives and translated that feedback into company-wide goals for 1 year plan. Key partner in global client account management. Lead role in developing an integrated community component to global life science resource firm's website, engaged users through online marketing campaigns, web 2.0 interface integration, virtual community development, and usability research and considerations. |
VICE PRESIDENT for AIGA Atlanta 2006-2007, 2007-2008
Clients Include: AIGA Atlanta chapter members and potential members
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Serving on Executive Board as Vice President for the Atlanta Chapter of AIGA, the professional association for design. Responsibilities included planning and management of chapter's yearly calendar of events (3-4 per month) for the 2007-2008 term. Charged with documentation and development of event budgets, committee organization, and chapter initiatives. Lead up efforts for the chapter's inaugural Atlanta Design Week (www.atlantadesignweek.com) which gained an official proclamation of recognition from the city of Atlanta as well as national recognition for the week and the Atlanta AIGA chapter at the opening of the 2007 HOW Design Conference |
CREATIVE DIRECTOR for Bayshore Solutions 2004-2006
Clients Include: PODS, United Way, BellSouth, Nautiques, First Choice Travel, Outback Steakhouse
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Head of creative at nationally recognized, award winning interactive firm. Responsibilities included department process development and documentation. Managed team to a high level of service and a company set, target percentage of productivity. Developed career planning for department employees. Provided annual performance reviews and developed plans for performance improvement and career development. Implemented creative strategies that resulted in 300% increase in company awards recognition in both national and international design competitions such as the ADDY Awards, Web Marketing Awards, and the Webby Awards. Member of new business development team actively participating in sales pitches and client strategy sessions. |
DESIGN CONSULTANT for Strategic Agenda Media 2003
Clients Include: Strategic Agenda Media, Guerrilla Guides
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Lead creative consultant on media publishing venture for a series of satirical guidebooks. Responsibilities included concepting for both Strategic Agenda Media itself and upcoming book brand. Logo, web and print design. Consulting for initial and ongoing brand marketing efforts. |
SENIOR DESIGNER for Mean Street Solutions 2001-2003
Clients Include: FedEx, UBS | PaineWebber, Starwood Hotels, Moeís Southwest Grill
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Creative lead in research, concepting, and design for implementation. Responsibilities included branding and identity work, web design and layout, flash animation, digital illustration, and print design. Concepting and implementation of promotional materials, email campaigns, direct marketing campaigns, and television commercials. Spearheaded internal identity redesign and marketing efforts resulting in an increased company presence in the market. |
INTERACTIVE DESIGNER/LEAD CREATIVE for HydrogenMedia 2000
Clients Include: Outback Group, AAA South
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Interactive designer and lead creative. Responsibilities included creating identities (logo/branding design), interactive web site design, and Flash animation. Collaborative work, company research, client meetings, and creative presentations. Lead creative responsibilities for national accounts.
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Recognition
2008 Best Female Executive Finalist for International Stevie Awards for Women in Business
2008 Selected International Judge for Stevie Awards "Women Helping Women" Award
2008 International Guest Judge for Web Marketing Awards
2008 2x Gold and Bronze Winner for Interactive Excellence for Horizon Interactive Awards
2008 Guest Juror for Annual Student Show for Creative Circus, Atlanta
2008 Silver Award for Excellence in Web Marketing for Summit Creative Awards
2007 Best Female Executive Finalist (1 of 4 globally) for International Stevie Awards for Women in Business
2007 Gold and Silver Level Recognition for W3 Awards
2007 Web Marketing Award Winner for Web Marketing Awards
2007 Guest Juror for Annual Student Show for Creative Circus, Atlanta
2007 Portfolio Review Guest Judge for AIGA Atlanta Student Portfolio Review
2007 Horizon Interactive Award Multiple Winner for Horizon Interactive Awards
2007 Guest Panelist for AIGA Atlanta Portfolio Power Panel Event
2006 "Woman on the Move" for the Atlanta Business Chronicle
2006 Web Marketing Award Multiple Winner for Web Marketing Awards
2006 Horizon Interactive Award Multiple Winner for Horizon Interactive Awards
2006 Bronze Award for Excellence in Web Design for Summit Creative Awards
2005-2006 Silver ADDY Award for Interactive Media for ADDY Awards
2005 Top 30 Professionals Under 30 Nominee for Tampa Bay Business Journal
2005 Web Marketing Award Multiple Winner for Web Marketing Awards
2005 Webby Worthy Winner for Webby Awards
2004-2005 Silver ADDY Award for Interactive Media for ADDY Awards
2001 Featured Exhibition Designer for UF Ligature Graphic Design Exhibition
2001 Portfolio Finalist for AIGA Jacksonville Portfolio Review with Juror David Carson
2000 Featured Exhibition Designer for UF Ligature Graphic Design Exhibition
Skills
Creative direction, creative process development, online brand development, interactive marketing, identity design, project management, web design, new business development, comprehensive presentation and communication skills, usability research, virtual community research, experience architecture, and copy writing
Software Knowledge
Operating Systems: Mac OS, Windows
Application Packages: Adobe Photoshop, Adobe Illustrator, Adobe ImageReady, Adobe Acrobat Professional, Dreamweaver, QuarkXPress, InDesign, Macromedia Flash, Keynote
Programming Languages: HTML, JavaScript, CSS
Education
Bachelor of Fine Arts in Graphic Design with Honours, 2001
University of Florida, School of Art & Art History
Professional Affiliations
2008 Director of Marketing for OneUnited USA the official Manchester United Supporters Club for the US
2006-2007, 2007-2008 Vice President/Executive Board Member for AIGA Atlanta
2006 AIGA Tampa Bay Board Member for AIGA Tampa Bay
2004-2005, 2005-2006 Advisory Board Member for International Academy of Design and Technology
2004-2005, 2005-2006 Executive Board Member for AD2 Tampa Bay
2005, 2006, 2007 HOW Design Conference Attendee
2004-2006 American Advertising Federation Member
2004-2006 Emerge Tampa Member for Tampa Chamber of Commerce
2002 AIGA Design Business Conference Attendee
2001-Present Member of AIGA The Professional Association for Design
References
Available upon request
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