skills |
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Creative 11+ years digital and traditional brand development, digital experience direction for interactive and cross-platform media, brand marketing strategy, advertising and brand campaign strategy, business development pitch and presentation, user experience research and testing, social media engagement, cross-platform product development, virtual community research, and copy writing
Management Extensive experience managing large teams of diverse personalities in deadline driven environments, employee career development programming, cross-functional team collaboration, industry outreach management for brand and team, and cross-platform project and product management
Software Mac OS, Windows, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, InDesign, Flash, Keynote, PowerPoint, HTML, JavaScript, CSS
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experience |
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CREATIVE DIRECTOR, DIGITAL EXPERIENCE for The Weather Channel Atlanta, GA // 2011-Present
CLIENTS INCLUDE: Weather.com, The Weather Channel Mobile, The Weather Channel Domestic Television, TWC iTV
KEY PROJECTS:
THE WEATHER CHANNEL GLOBAL NAVIGATION EXPERIENCE
RESULTS: Increased daily PV's by nearly 3 million. Increased saved location conversion rates by 60%.
THE WEATHER CHANNEL MOBILE WEB REDESIGN
RESULT: complete redesign and new UI for mobile platform incorporating day part and weather condition triggered imagery
THE WEATHER CHANNEL iPAD APP
RESULTS: featured on Fast Company Design and Lost Remote
DESIGN DIRECTOR for CNN Digital Worldwide Atlanta, GA // 2008-2011
CLIENTS INCLUDE: CNN.com for both domestic and international television, CNN mobile, CNN BROADCAST for both domestic and international
KEY PROJECTS:
CNN iPAD APP
RESULTS: #1 free app + App of the Week by iTunes, Gizmodo "App of the Day", Mashable
CNN's WORLD CUP TWITTER VISUALIZATION
RESULTS: Mashable's "7 Stunning World Cup Visualizations", Fast Company's "Infographic of the Day", Business Week, Business Insider, Twitter media, Royal Television Society
CNN iPHONE APP
RESULTS: Best News App by MacWorld, Top news app by iTunes and Wired
CNN.COM ENTERTAINMENT REDESIGN
RESULTS: 25% increase in traffic since redesign
CNN.com redesign
RESULTS: Webby Awards,
American Business Awards,
Society of Publication Designers Awards
CNN.COM + FACEBOOK COLLABORATION: 2009 PRESIDENTIAL INAUGURATION
RESULTS: Largest live video event in internet history
CREATIVE DIRECTOR for Think Monster Atlanta, GA // 2006-2008
CLIENTS INCLUDE: SIEMENS, SIEMENS NASCAR, BioSpace, Georgia.gov
KEY PROJECTS:
SIEMENS NASCAR 2007, 2008 RACE CAMPAIGNS
Digital, print, and on-site events
BIOSPACE ONLINE COMMUNITY
Integrated global life science firm's digital community presence
STATE OF GEORGIA CONSUMER INFORMATION PRESENCE
Key integration with social media
CREATIVE DIRECTOR for Bayshore Solutions Tampa, FL // 2004-2006
CLIENTS INCLUDE: PODS, United Way, BellSouth, Nautiques, First Choice Travel, Outback Steakhouse
KEY PROJECTS:
REDESIGN OF PODS GLOBAL SITE
Integration of international sites
Strategy and design for redefining brand in competitive space
UNITED WAY TAMPA BAY DIGITAL PRESENCE
Event programming integration
Increased sponsorship
Increased volunteer response
300% INCREASE IN AGENCY GLOBAL DESIGN RECOGNITION
ADDY Awards
Webby Awards
Web Marketing Awards
W3 Awards
Horizon Interactive Awards
DESIGN CONSULTANT for Strategic Agenda Media London, UK // 2003
CLIENTS INCLUDE: Strategic Agenda Media, Guerrilla Guides
KEY PROJECTS:
Strategic Agenda Media
Guerilla Guides
SENIOR DESIGNER for Mean Street Solutions Atlanta, GA // 2001-2003
CLIENTS INCLUDE: FedEx, Starwood Hotels, Moe's Southwest Grill
KEY PROJECTS:
Business development, creative strategy and pitches for FedEx + UBS | PaineWebber
Starwood Hotels pitch and future planning
Mean Street Solutions brand, digital presence + marketing
INTERACTIVE DESIGNER for HydrogenMedia St. Petersburg, FL// 2000
CLIENTS INCLUDE: Outback Group, AAA South
KEY PROJECTS:
AAA South website
Outback Group website
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industry affiliations |
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2011 Featured speaker "The Art of Social Media Storytelling" for American Advertising Federation
2010, 2011 Selected International Guest Judge for Web Marketing Awards
2010 International Judge for Applied Arts Interactive Awards, Canada
2009 Selected International Judge for the Stevie Awards for Women in Business
2008, 2009 Selected International Guest Judge for Web Marketing Awards
2008 Selected International Judge for Stevie Awards "Women Helping Women" Award
2008-2010 Director of Marketing for OneUnited USA, United Supporters Association
2007, 2008 Guest Juror for Annual Student Show for Creative Circus, Atlanta
2007 Portfolio Review Guest Judge for AIGA Atlanta Student Portfolio Review
2007 Guest Expert Panelist for AIGA Atlanta Portfolio Power Panel Event
2006-2010 Vice President on Executive Board for AIGA Atlanta
2006 Executive Board Member for AIGA Tampa Bay
2004-2006 Advisory Board Member for International Academy of Design and Technology
2004-2005, 2005-2006 Executive Board Member for American Advertising AD2 Tampa
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awards |
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2011 Webby Award Honoree by 2011 Webby Mobile Awards for CNN iPad App
2011 Peabody Award for CNN's Gulf Oil Spill coverage
2011 Shorty Awards Finalist for Best Integration of Social Media with Traditional Media with CNN Twitter World Cup Visualization + CNN Election Pulse
2011 Innovative News Winner by Royal Television Society’s TV Journalism Awards, UK
2011 App of the Week by iTunes for CNN iPad app
2010 App of the Day by Gizmodo for CNN iPad app
2010 Stunning World Cup Visualization by Mashable
2010 Infographic of the Day by Fast Company
2010 Best Political Site, Best Practices Nominee 14th Annual Webby Awards
2010 Best Video Site, Best Home Page by the American Business Awards
2010 Gold Medal, Site of the Year by the Society of Publication Designers
2008 Best Female Executive Finalist Int’l Stevie Awards for Women in Business
2008 2x Gold Winner for Interactive Excellence Horizon Interactive Awards
2008 Silver Award for Excellence in Web Marketing Summit Creative Awards
2007 Best Female Executive Finalist (1 of 4) Int’l Stevie Awards for Women in Business
2007 Gold and Silver Level Recognition W3 Awards
2006, 2007 Interactive Award Multiple Winner Horizon Interactive Awards
2006 Award for Excellence in Web Design Summit Creative Awards
2005 Top 30 Professionals Under 30 Nominee Tampa Bay Business Journal
2005, 2006, 2007 Web Marketing Award Multiple Winner Web Marketing Awards
2005 Webby Worthy Winner Webby Awards
2005, 2006 Silver ADDY Award for Interactive Media ADDY Awards
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education |
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Bachelor of Fine Arts in Graphic Design with Honors
School of Art + Art History
University of Florida
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references |
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Available upon request
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